MODERN

There is no design without discipline. There is no discipline without intelligence.

SOFT

STRONG

Design creates culture. Culture shapes values. Values determine the future.

Design creates culture. Culture shapes values. Values determine the future.

FLOW

Curiosity about life in all its aspects, I think, is still the secret of great creative people.

ETHOS

Everything should be made as simple as possible, but not simpler.

FACE CONTROL

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.